CLA Study - Frederic Bartlett (1932)

Cultural Cognitive Schema
Frederic Bartlett - considered one of the first cognitive psychologists of his time.

• Studied the recall abilities in subjects who heard a story from a different culture in order to examine the relationship of cognitive schemata and memory capacity. 

Bartlett used British subjects and gave them a short Native American legend called "The War of the Ghosts". They were told to read the story two times, and then after a short interval they were told to recall the story that they had just read. They were then to visit the laboratory several times over the course of weeks, months and years. This method is called serial reproduction - where the subjects have to recall the same story over different intervals of time.

• Laboratory experiment - question the ecological validity of this study.
• Cultural diversity - all the subjects were British, and the story they read was a Native American legend.
• Read the story here

As a result, Bartlett found that the subjects were all prone to similar errors in their recall abilities. These are:

• Assimilation: the subjects contorted the story so that it would fit their cultural standards. Bartlett interpreted this to be because it made it easier for the subjects to remember the story if it fit their cultural norms. The subjects' cultural schemata was responsible for the distorting of the true facts  during their recall.
• Cognitive schema: a mental view or expectations you have on certain subjects due to past experiences. Current or inherent cognitive schemata will alter the way you will interpret information in the future. In this case, cultural experiences and schemata have altered the facts of the legend in a way that made it easier for the subjects to make the incongruous facts more coherent to themselves.
• Leveling: when the subjects recalled the story, it was much shorter than the original. This is because the subjects unconsciously discarded information from the legend that did not fit their cultural schemata or standards. Information that was not comprehensible culturally was considered excess / incongruous.
• Sharpening: the subjects tended to change the order of the story in order to make it more coherent to themselves. They also tended to add emotions and extra information that was not in the original story in order to fit their own cultural frameworks. 

The subjects still recalled the general theme of the story but changed small details in order to make the stories more coherent to their expectations. The subjects distorted the story in this way because it is easier to remember things that follow a certain cognitive rule - in this case, it is cultural schemata. 

*However, it should be noted that extreme schemata-contradicting facts tend to stick in one's memory as well. This is because the information comes as a "shock" to the subjects.

Interpretation: Bartlett concluded that memory recall was a reconstructive process, not a passive process of simply remembering the words for what they are. The fact that the subjects were prone to alter the stories to fit their expectations supports Bartlett's theory. Reconstruction allows subjects to making meaning out of what they remember.

• Memories are not copies of experiences. The mind alters and interprets these experiences. 

Evaluation / things to consider:

• Gender of the subjects is not considered - most likely, both genders were used
• Serial reproduction was a method, but otherwise nothing was rigorously controlled
• Laboratory experiment = are the results ecologically valid?
• Naturalistic material was used instead of non-sense material = good
• Distinct instructions were not given to the participants